Sweden Fashion house Filippa K opened its first US store in San Francisco, on Stockholm St. If you are in San Francisco and stop by downtown area, you should notice the huge sign of Filippa K. At first, I thought it was just another fashion boutique,and their business probably won't do well, however after a quick research, I found out that Filippa K is special. They only sell used and easy-to-wear clothes, which makes me realized that used ( or second hand ) clothes are finally stepping onto the main stream fashion. Their goal is to reduce garments, and recycling is obviously an effective way to utilize past resources. The store is 700-square-foot, a pretty spacious room for recycling fashion. Because of Filippa K, buying secondhand fashion is now seen both a hip and environmentally sound choice.
